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Emirates

‘Exaggerate’

One show Interactive 2009 - Merit MSN Mouse Awards 2009 - Silver Ads Of The World Feb 2009 - Bronze

To celebrate the new Emirates A380 Superjumbo, we were asked to create a set of ads that championed the aircraft’s unique feature, onboard showers. Our insight was that they sound too good to be true. And this led to an idea based upon the universal truth that people love to embellish their travel stories. Below are the three final interactive ‘Exaggerate’ ads.

Click on the images to see the original ads.

'Skiing'

'Skiing'

'Gala'

'Gala'

'Shipwreck'

'Shipwreck'

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