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‘Sniffer Dogs’

The idea was to train up three sniffer dogs to each detect a different Joop! fragrance – Go, Homme and Jump.

We would then have attractive ‘dog handlers’ take them around various bars in town. The first Joop! wearer to be located gets lavished with champagne and spending money for a night out.

'Sniffer Dogs'

Each day, punters could visit a microsite, to see which bars would get hit next for which fragrance, as well as video highlights from the previous day’s ‘patrols’.

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